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About Us

About Us

Since 1999, we’ve built our foundation on world-class service and customer dedication.

Image Matters is the premier office technology sales and services company headquartered in Knoxville, Tennessee.  Image Matters is recognized as the area’s largest authorized provider of Xerox, KIP and Muratec office products.  When you choose Image Matters, you’re investing in a locally owned business partner committed to providing you with innovative technology and extraordinary service. We will maximize your office printing with new technology that provides solutions for the success of your business.  The focus is on you the client- our success and growth is a direct result of thousands of faithfulTennessee based businesses.  Your success is our success.


The Image Matters Difference

From evolution to revolution: Image Matters looks to the future.

Our innovative technology and dynamic services set us apart. Image Matters provides strategic solutions for your printing needs—and takes the burden out of maintenance, service and supplies.

Image Matters solutions include:

  • A custom solution to your printing needs, ensuring the right fit from day one
  • Anongoing, unrivaled managed print services program—not just a one-time improvement
  • Manufacturer support that ensures the best equipment and training
  • Certified and experienced technicians who are committed to great customer service
  • A guarantee that if your printer technology is down, our technicians will get you up and running again quickly—typically within four hours
  • Environmentally friendly or “green” technology
  • Unsurpassed integrity in everything we do

Company History

Founded in 1999 by Bob Lovelace and JD Sullivan, Image Matters quickly earned the reputation of Knoxville’s most respected office technology dealer. Over the years, the company has grown from just two dedicated employees to include over 30 sales and service professionals.Realizing it needed a more spacious showroom and office facilities, Image Matters relocated from Baum Drive to its current home on Sutherland Avenue in 2006.Today, Image Matters is the only locally owned and operated office technology dealership in Knoxville to provide a total document output solution. In addition to the traditional offerings of copy, print, fax and scan hardware, Image Matters introduced ImageLink in 2008. ImageLink is a revolutionary managed print service designed to support desktop and network printers. In 2009, Image Matters opened a full-service print shop—Image Matters Print & Copy Center—to meet its customers’ commercial printing needs.Since its inception, Image Matters has built a loyal customer base from Knox and surrounding counties representing small business as wellas healthcare, financial, educational and legal institutions.

Industry Awards & Recognition

“We’re proud of our award-winning performance.”

Built on a foundation of world class service and support, Image Matters is recognized as one of the top 100 independent service organizations by the Pro Elite 100 organization, based on its benchmarks and commitment to total client satisfaction.

  • The Week In Imaging Magazine’s Elite Dealer
  • Pros Elite 100 – Top 100 Dealer
  • GE Capital’s Pinnacle Club
  • Greater Knoxville Business Journal’s 40 under 40 – JD Sullivan, President

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bob&jd_DSC8755_2Bob Lovelace

Bob Lovelace is a lifelong resident of Knoxville. He graduated from Farragut High School in 1981. After several years in retail, he worked at a local office equipment dealership where he was named vice president. In 1999, Bob and JD Sullivan opened Image Matters as the only employees. Today, they employ over 30 sales and service professionals.

JD Sullivan

JD was born in North Carolina and raised in Texas. He moved to Knoxville in 1993 to attend the University of Tennessee. After earning a bachelor’s degree in psychology, JD worked in retail and then for a small office equipment company. In 1999, with his friend and colleague Bob Lovelace, formed Image Matters. He is a passionate supporter of local philanthropy, and serves as a board member of The Compassion Coalition as well as Volunteer Ministry Center. JD and the Sullivan Family are active members of the Halls community.